Cell-phone Loyalty in LatAm: Potential for Large Disruption, Given the Right Offer
Nuremberg, Germany (ots/PRNewswire) - Across Latin American countries, only 20 percent or less of cell phone users have switched their service provider in the last 12 months. But when presented with various scenarios of improved offers, the percentage of people who say they would switch rockets to between 35 and 59 percent. These are some of the findings from a ...